There’s a great chapter on vision casting in Bill Hybels’ book Courageous Leadership. Here’s his definition of vision:
I’ve heard dozens of definitions and so have you. But my best shot at a crisp definition is this: Vision is a picture of the future that produces passion.
For Henry Ford it was the picture of a future where a Model T was parked in the driveway of every butcher, baker and candlestick maker. For Dr. Martin Luther King Jr. it was the picture of a future where two children, one black and one white, would sit across from each other on a seesaw, oblivious of the color of each other’s skin. Dr. Billy Graham pictured thousands of wayward people coming forward to trust Christ as the choir sang ‘Just As I Am’.
For each of these people, their picture of the future made their heart beat fast and their minds race. What picture does that to you?
The highlights are his. Vision is, he says, the thing that gets your pulse racing along with the thoughts of ‘this is how it’s supposed to be’ and ‘this is what I’m made for’. Vision should be communicated first by embodying it, then one-to-one with a small group before going public.